Weinberger, Marc: search on Z-Library

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1

The Impact of Humor in Advertising: A Review

Weinberger, Marc G., Gulas, Charles S.

Journal:

Journal of Advertising

Year:

1992

Language:

english

File:

PDF, 2.87 MB

english, 1992

2

Early mother–child attachment and behavior problems in middle childhood: the role of the subsequent caregiving environment

O’Connor, Erin E., Scott, Marc A., McCormick, Meghan P., Weinberg, Sharon L.

Journal:

Attachment & Human Development

Year:

2014

Language:

english

File:

PDF, 208 KB

english, 2014

3

The Impact of Violent Humor on Advertising Success: A Gender Perspective

Swani, Kunal, Weinberger, Marc G., Gulas, Charles S.

Journal:

Journal of Advertising

Year:

2013

Language:

english

File:

PDF, 280 KB

english, 2013

4

How Publicity and Advertising Spending Affect Marketing and Company Performance

Spotts, Harlan E., Weinberger, Marc G., Weinberger, Michelle F.

Journal:

Journal of Advertising Research

Year:

2015

Language:

english

File:

PDF, 304 KB

english, 2015

5

The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn?

Weinberger, Marc G., Gulas, Charles S.

Journal:

International Journal of Advertising

Year:

2019

Language:

english

File:

PDF, 3.07 MB

english, 2019

6

Assessing the Use and Impact of Humor on Advertising Effectiveness: A Contingency Approach

Spotts, Harlan E., Weinberger, Marc G., Parsons, Amy L.

Journal:

Journal of Advertising

Year:

1997

Language:

english

File:

PDF, 2.24 MB

english, 1997

7

The Impact of Negative Marketing Communications: The Consumers Union/Chrysler Controversy

Weinberger, Marc G., Allen, Chris T., Dillon, William R.

Journal:

Journal of Advertising

Year:

1981

Language:

english

File:

PDF, 1.48 MB

english, 1981

8

The Effects of Humor on Attention in Magazine Advertising

Thomas J. Madden and Marc G. Weinberger

Journal:

Journal of Advertising

Year:

1982

Language:

english

File:

PDF, 1.27 MB

english, 1982

9

A Test of Ad Appeal Effectiveness in Poland and The United States - The Interplay of Appeal, Product, and Culture

Lepkowska-White, Elzbieta, Brashear, Thomas G., Weinberger, Marc G.

Journal:

Journal of Advertising

Year:

2003

Language:

english

File:

PDF, 641 KB

english, 2003

10

A Situational View of Information Content in TV Advertising in the U. S. and U. K

Marc G. Weinberger and Harlan E. Spotts

Journal:

Journal of Marketing

Year:

1989

Language:

english

File:

PDF, 275 KB

english, 1989

11

317: Effects of Pulsed Electromagnetic Field Therapy (PEMF) on Reducing Proteinuria (P) in CKD

Marc S. Weinberg, William E. Weber, David A. Weinberg

Journal:

American Journal of Kidney Diseases

Year:

2010

Language:

english

File:

PDF, 104 KB

english, 2010

12

Humor in U.S. versus U.K. TV Commercials: A Comparison

Weinberger, Marc G., Spotts, Harlan E.

Journal:

Journal of Advertising

Year:

1989

Language:

english

File:

PDF, 841 KB

english, 1989

13

Assessing the Use and Impact of Humor on Advertising Effectiveness: A Contingency Approach

Harlan E. Spotts, Marc G. Weinberger and Amy L. Parsons

Journal:

Journal of Advertising

Year:

1997

Language:

english

File:

PDF, 2.59 MB

english, 1997

14

Causes a Cosmic Doomsday

Caldwell, Robert R., Kamionkowski, Marc, Weinberg, Nevin N.

Journal:

Physical Review Letters

Year:

2003

Language:

english

File:

PDF, 116 KB

english, 2003

15

It's Just a Joke

Gulas, Charles S., McKeage, Kim K., Weinberger, Marc G.

Journal:

Journal of Advertising

Year:

2010

Language:

english

File:

PDF, 426 KB

english, 2010

16

Humor in U.S. versus U.K. TV Commercials: A Comparison

Marc G. Weinberger and Harlan E. Spotts

Journal:

Journal of Advertising

Year:

1989

Language:

english

File:

PDF, 1.12 MB

english, 1989

17

The Effects of Humor on Attention in Magazine Advertising

Madden, Thomas J., Weinberger, Marc G.

Journal:

Journal of Advertising

Year:

1982

Language:

english

File:

PDF, 1.11 MB

english, 1982

18

Marketplace footprints: connecting marketing communication and corporate brands

Melewar, T.C., Spotts, Harlan E., Weinberger, Marc G.

Journal:

European Journal of Marketing

Year:

2010

Language:

english

File:

PDF, 339 KB

english, 2010

19

[IEEE 2015 IEEE International Symposium on Inertial Sensors and Systems (ISISS) - Hapuna Beach, HI, USA (2015.3.23-2015.3.26)] 2015 IEEE International Symposium on Inertial Sensors and Systems (ISISS) Proceedings - How to invent (or not invent) the first silicon MEMS gyroscope

Weinberg, Marc S.

Year:

2015

Language:

english

File:

PDF, 863 KB

english, 2015

20

The Impact of Negative Marketing Communications: The Consumers Union/Chrysler Controversy

Marc G. Weinberger, Chris T. Allen and William R. Dillon

Journal:

Journal of Advertising

Year:

1981

Language:

english

File:

PDF, 1.68 MB

english, 1981

21

You must be joking: an introduction to the special issue on the use of humour in advertising

Weinberger, Marc G., Gulas, Charles S.

Journal:

International Journal of Advertising

Year:

2019

Language:

english

File:

PDF, 542 KB

english, 2019

22

Consumer derived utilitarian value and channel utilization in a multi-channel retail context

Stephanie M. Noble, David A. Griffith, Marc G. Weinberger

Journal:

Journal of Business Research

Year:

2005

Language:

english

File:

PDF, 179 KB

english, 2005

23

Audience Reaction to Comedic Advertising Violence After Exposure to Violent Media

Gulas, Charles S., Swani, Kunal, Weinberger, Marc G.

Journal:

Journal of Current Issues & Research in Advertising

Year:

2018

Language:

english

File:

PDF, 1.71 MB

english, 2018

24

The Impact of Perceived Humor, Product Type, and Humor Style in Radio Advertising

Flaherty, Karen, Weinberger, Marc G., Gulas, Charles S.

Journal:

Journal of Current Issues & Research in Advertising

Year:

2004

Language:

english

File:

PDF, 1.25 MB

english, 2004

25

Equity, Diversity, and Inclusiveness in Cardiovascular Medicine and Health Care

Simon, Marc A., Ahmad, Ferhaan, Eitzman, Daniel T., Gupta, Ajay K., Jneid, Hani, Peterson, Pamela, Remme, Carol A., Rice, Kenneth, Schelbert, Erik B., Sullivan, Lisa M., Weinberg, Janice M.

Journal:

Journal of the American Heart Association

Year:

2020

File:

PDF, 82 KB

2020

26

A Test Ad Appeal Effectiveness in Poland and the United States: The Interplay of Appeal, Product, and Culture

Elzbieta Lepkowska-White, Thomas G. Brashear and Marc G. Weinberger

Journal:

Journal of Advertising

Year:

2003

Language:

english

File:

PDF, 2.06 MB

english, 2003

27

Papers and Proceedings of the One Hundred Eleventh Annual Meeting of the American Economic Association || Fifty Years of U.S. Income Data from the Current Population Survey: Alternatives, Trends, and Quality

Daniel H. Weinberg, Charles T. Nelson, Marc I. Roemer and Edward J. Welniak, Jr.

Journal:

American Economic Review

Year:

1999

Language:

english

File:

PDF, 353 KB

english, 1999

28

Concentric and Eccentric Endurance Exercise Reverse Hallmarks of T-Cell Senescence in Pre-diabetic Subjects

Philippe, Marc, Gatterer, Hannes, Burtscher, Martin, Weinberger, Birgit, Keller, Michael, Grubeck-Loebenstein, Beatrix, Fleckenstein, Johannes, Alack, Katharina, Krüger, Karsten

Journal:

Frontiers in Physiology

Year:

2019

Language:

english

File:

PDF, 774 KB

english, 2019

29

Chromosomal Contact Permits Transcription between Coregulated Genes

Fanucchi, Stephanie, Shibayama, Youtaro, Burd, Shaun, Weinberg, Marc S., Mhlanga, Musa M.

Journal:

Year:

2013

Language:

english

File:

PDF, 3.78 MB

english, 2013

30

Therapist Affect Focus and Patient Outcomes in Psychodynamic Psychotherapy: A Meta-Analysis

Diener, Marc J., Hilsenroth, Mark J., Weinberger, Joel

Journal:

American Journal of Psychiatry

Year:

2007

Language:

english

File:

PDF, 122 KB

english, 2007

31

Governing under Pressure? The Mental Wellbeing of Politicians

Flinders, Matthew, Weinberg, Ashley, Weinberg, James, Geddes, Marc, Kwiatkowski, Richard

Journal:

Parliamentary Affairs

Year:

2018

Language:

english

File:

PDF, 208 KB

english, 2018

32

Inflatable Penile Prosthesis in the Ambulatory Surgical Setting: Outcomes From a Large Urological Group Practice

Weinberg, Aaron C., Siegelbaum, Marc H., Lerner, Brad D., Schwartz, Blair C., Segal, Robert L.

Journal:

The Journal of Sexual Medicine

Year:

2020

File:

PDF, 256 KB

2020

33

Progress in the use of RNA interference as a therapy for chronic hepatitis B virus infection

Marc S Weinberg,Patrick Arbuthnot

Journal:

Genome Medicine

Year:

2010

Language:

english

File:

PDF, 382 KB

english, 2010

34

A Real Nobel Prize for a Feedback Control System: Simon van der Meer [Feedback]

Weinberger, Marc, Braatz, Richard D.

Journal:

IEEE Control Systems

Year:

2014

Language:

english

File:

PDF, 6.90 MB

english, 2014

35

Publicity and advertising: what matter most for sales?

E. Spotts, Harlan, G. Weinberger, Marc, F. Weinberger, Michelle

Journal:

European Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 307 KB

english, 2014

36

A primer on meta-analysis of correlation coefficients: The relationship between patient-reported therapeutic alliance and adult attachment style as an illustration

Diener, Marc J., Hilsenroth, Mark J., Weinberger, Joel

Journal:

Psychotherapy Research

Year:

2009

Language:

english

File:

PDF, 143 KB

english, 2009

37

The Influence of Negative Information on Purchase Behaviour

Weinberger, Marc G., Lepkowska-White, Elzbieta

Journal:

Journal of Marketing Management

Year:

2000

Language:

english

File:

PDF, 1.12 MB

english, 2000

38

The impact of negative product news

Marc G. Weinberger, Jean B. Romeo

Journal:

Business Horizons

Year:

1989

Language:

english

File:

PDF, 773 KB

english, 1989

39

A Placebo-Controlled Trial of Bupropion Combined with Nicotine Patch for Smoking Cessation in Schizophrenia

Tony P. George, Jennifer C. Vessicchio, Kristi A. Sacco, Andrea H. Weinberger, Melissa M. Dudas, Taryn M. Allen, Cerissa L. Creeden, Marc N. Potenza, Alan Feingold, Peter I. Jatlow

Journal:

Biological Psychiatry

Year:

2008

Language:

english

File:

PDF, 133 KB

english, 2008

40

Fifty Years of U.S. Income Data from the Current Population Survey: Alternatives, Trends, and Quality

Weinberg, Daniel H, Nelson, Charles T, Roemer, Marc I, Welniak, Edward J

Journal:

American Economic Review

Year:

1999

Language:

english

File:

PDF, 46 KB

english, 1999

41

Joe Camel

Weinberger, Marc G., Spotts, Harlan E., Markos, Ereni

Journal:

International Journal of Advertising

Year:

2010

Language:

english

File:

PDF, 595 KB

english, 2010

42

Bio-Inspired Design of Soft Robotic Assistive Devices: The Interface of Physics, Biology, and Behavior

Goldfield, Eugene C., Park, Yong-Lae, Chen, Bor-Rong, Hsu, Wen-Hao, Young, Diana, Wehner, Michael, Kelty-Stephen, Damian G., Stirling, Leia, Weinberg, Marc, Newman, Dava, Nagpal, Radhika, Saltzman, El

Journal:

Ecological Psychology

Year:

2012

Language:

english

File:

PDF, 3.44 MB

english, 2012

43

A Review of Polymorphisms in the Human Gene for Inducible Nitric Oxide Synthase (NOS2) in Patients with Malaria

Marc C. Levesque, Maurine R. Hobbs, Nicholas M. Anstey, Jennifer A. Chancellor, Mary A.M. Misukonis, Donald L. Granger, J. Brice Weinberg

Journal:

Year:

2001

Language:

english

File:

PDF, 166 KB

english, 2001

44

Statistics for spacecraft pointing and measurement error budgets

Weinberger, Marc

Journal:

Journal of Guidance Control and Dynamics

Year:

1994

Language:

english

File:

PDF, 982 KB

english, 1994

45

[Advances in Experimental Medicine and Biology] Gene Therapy for HIV and Chronic Infections Volume 848 || Recent Advances in Use of Gene Therapy to Treat Hepatitis B Virus Infection

Berkhout, Ben, Ertl, Hildegund C.J., Weinberg, Marc S.

Year:

2015

Language:

english

File:

PDF, 450 KB

english, 2015

46

Gambling behaviors and attitudes in adolescent high-school students: Relationships with problem-gambling severity and smoking status

Weinberger, Andrea H., Franco, Christine A., Hoff, Rani A., Pilver, Corey E., Steinberg, Marvin A., Rugle, Loreen, Wampler, Jeremy, Cavallo, Dana A., Krishnan-Sarin, Suchitra, Potenza, Marc N.

Journal:

Journal of Psychiatric Research

Year:

2015

Language:

english

File:

PDF, 287 KB

english, 2015

47

A Situational View of Information Content in TV Advertising in the U.S. and U.K.

Weinberger, Marc G., Spotts, Harlan E.

Journal:

Journal of Marketing

Year:

1989

Language:

english

File:

PDF, 903 KB

english, 1989

48

Validation of a Scale for Network Therapy: A Technique for Systematic Use of Peer and Family Support in Addiction Treatment

Keller, Daniel S., Galanter, Marc, Weinberg, Sharon

Journal:

The American Journal of Drug and Alcohol Abuse

Year:

1997

Language:

english

File:

PDF, 656 KB

english, 1997

49

A Computer-Derived Protocol to Aid in the Diagnosis of Emergency Room Patients with Acute Chest Pain

Goldman, Lee, Weinberg, Marc, Weisberg, Monica, Olshen, Richard, Cook, E. Francis, Sargent, R. Kent, Lamas, G. A., Dennis, Charles, Wilson, Clyde, Deckelbaum, Lawrence, Fineberg, Harvey, Stiratelli, R

Journal:

Boston Medical and Surgical Journal

Year:

1982

Language:

english

File:

PDF, 1.62 MB

english, 1982

50

The Impact of Humor in Advertising: A Review

Marc G. Weinberger and Charles S. Gulas

Journal:

Journal of Advertising

Year:

1992

Language:

english

File:

PDF, 3.65 MB

english, 1992

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